Products [41]

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Pink Mermaid Dress Up - Retired, LAST CHANCE!
The perfect Mermaid Dress Up Costume! Finally a one piece for easy dressing and a “no show” tummy! Our Pink Mermaid Costume is made from beautiful, flexible and comfortable fabrics for a dress up she’ll wear all day. Costume includes a pretty pink flower headband. Under the sea or on the shore she’s sure to shine as she dances or swims with her land and sea friends. Best of all, it's washable and will not shed ANY glitter!

DURABLE FOR ALL YEAR, COMFORTABLE FOR EVERYDAY!
$29.99
PINK Mermaid Splash Skirt
Plunge into the sea and make waves during playtime in this shimmery mermaid dress up! Oh yes, it sparkles...with no glitter involved! The elastic waist is comfy and accommodating and we love the fin that arcs in the middle for more movement during play.

WASHABLE - COMFORTABLE - DURABLE - GUARANTEED
$24.99
PURPLE Mermaid Splash Skirt
Plunge into the sea and make waves during playtime in this shimmery mermaid dress up! Oh yes, it sparkles...with no glitter involved! The elastic waist is comfy and accommodating and we love the fin that arcs in the middle for more movement during play.

WASHABLE - COMFORTABLE - DURABLE - GUARANTEED
$24.99
Mermaid Mist Bracelets
We love the iridescent blues and purples. The charms are adorable too and you get 2 bracelets! It's durable and stretchy...just right for kids. Easy on and easy off.

COMFORTABLE - DURABLE - GUARANTEED
$3.99
Princess Pearl & Rhinestone Bracelets
This couldn't get any more girly! We love the faux pearls and giant pink rhinestones. Their tied together with a sheer pink ribbon. It's durable and stretchy...just right for kids. Easy on and easy off.

COMFORTABLE - DURABLE - GUARANTEED
$3.99
Princess Villain Set
We don't condone villainous behavior, but every princess needs to let her hair down once in awhile. Each of these adorable evil ladies comes with a matching headpiece. Play the queen, the witch and the fairy.

WASHABLE - COMFORTABLE - DURABLE - GUARANTEED
$125.97 $107.07 Sale
Teal Flower Crown
Our Teal Flower Crown is festooned with soft flower petals of a delicate teal blue. It is a great match for our Under the Sea Mermaid dress. Your mermaid can wear it over her head as a headband or around her head as a halo. Because our crowns are made of super soft, stretchy elastic, she'll find them comfortable to wear and easy to put on or take off herself with no help.

WASHABLE - COMFORTABLE - DURABLE - GUARANTEED
$7.99
Little Mermaid Tank Dress
We are in love with our new Tank Dresses! They are so soft and perfect for warm weather dress-up play. Enjoy this great price on super-soft, super-stretchy, character inspired dresses. (I hope you get to wear them to the Disney parks and take lots and lots of pics! And if not....perfect for summer anyway).

DURABLE FOR ALL YEAR, COMFORTABLE FOR EVERYDAY!
$19.99
Happy Boa - Purple
This boa is the best of the best! We can't even begin to describe how soft it is...bunnies, baby bottoms, that kind of thing. We think it's called a Happy Boa because it makes you so happy. It's washable with no itchy feathers, which also means no mess! It's sensory friendly and allergy free! 60 in. long...and did we mention soft?

In love?! Want more than one color? Click HERE to get 3 for $33

WASHABLE - SOFT - MESS FREE - SENSORY FRIENDLY
$11.99
Twirly Girl Mermaid Dress
She's got legs to spin! You'll love that the fabric of the skirt makes a full circle. This dress is perfect for twirling. As with all of our dress-ups, this one is washable, comfortable, durable and glitter-free.

WASHABLE - COMFORTABLE - DURABLE - GUARANTEED
$29.99
Uma Play Dress
We are in love with our new Tank Dresses! They are so soft and perfect for warm weather dress-up play. Enjoy this great price on super-soft, super-stretchy, character inspired dresses. (I hope you get to wear them to the Disney parks and take lots and lots of pics! And if not....perfect for summer anyway).

DURABLE FOR ALL YEAR, COMFORTABLE FOR EVERYDAY!
$19.99
Sea Witch Dress-Up with Tiara
This is the witch you love to hate! I mean she did give the Little Mermaid her human legs. Well there is nothing to hate about this dress and everything to love! For starters, that isn't glitter all over the dress, it's actually bright specs and starbursts printed right onto the fabric. Did you know we hate shedding glitter? We do. What we love is soft fabrics and beautiful colors. Just look at the purple color blends in the skirt of the dress! The whole thing is machine washable with apparel-quality durability. Tiara included.

WASHABLE - COMFORTABLE - DURABLE - GUARANTEED
$41.99
Pink Little Mermaid Ballgown for Dolls
This Little Mermaid's Pink Ballgown Doll Dress is perfect for your little mermaid's dolls or stuffed animals. With the stunning sherbet pink crushed velvet and a lacey applique collage of sea creatures, this is a doll dress she will have to have! The fluffy peplum lies delicately over the simple white skirt. Doll not included.

WASHABLE - DURABLE - GUARANTEED
$17.99
Little Mermaid's Blue Lagoon Dress
Don't you just love the giant bow! We love the black stretchy bodice contrasting the lovely shades of blue. And every mermaid needs some under-the-sea friends! These friends are a part of the dress! Enjoy the guarantee of a durable, comfortable dress that is glitter free and washable.

WASHABLE - COMFORTABLE - DURABLE - GUARANTEED
$38.99
Little Mermaid's Blue Lagoon Doll Dress
Don't you just love the giant bow (included)! We love the black stretchy bodice contrasting the lovely shades of blue. And every mermaid needs some under-the-sea friends! These friends are a part of the dress (zoom in on the skirt)! Enjoy the guarantee of a durable, washable dress that is glitter free. Doll not included.

WASHABLE - DURABLE - GUARANTEED
$17.99
Princess Day Dress Set
A princess's life isn't all fancy. Just ask Cinderella, Sleeping Beauty, the Little Mermaid and Beauty. There's books to read and flowers to pick. Plus when you have an evil-stepmother or a witch after you, a long ballgown just doesn't cut-it. We've collected all of our favorite day dresses here in one fun set for your little lady to act out her favorite fairy tales and movies. Everything is comfortable for her and washable for you. Oh...and free of any shedding glitter!

WASHABLE - COMFORTABLE - DURABLE - GUARANTEED
$155.96 $132.57 Sale
Little Mermaid's Blue Lagoon Dress for Child and Doll
A mermaid, with human legs is going to need a dress. Same for a doll with legs. Why not matching dresses for your little mermaids? We love the color and the matching bow! And just look at the fun sea creatures adorning the bottom. We guarantee these to be Comfortable, Washable, Durable, and glitter-FREE for Delightful Play! The doll isn't included in this set but the dress is sure to fit one you already have (18", plush, Cabbage Patch, etc.).

WASHABLE - COMFORTABLE - DURABLE - GUARANTEED
$56.98 $51.28 Sale
Ariel Shoes
Ariel has just learned to walk and she'll need some Durable, Comfortable shoes to walk out of the ocean! You'll be pleasantly surprised to find that these aren't the clunky plastic shoes that you've seen hanging out at big stores. These are flexible and comfy. Think sparkly jelly shoes only thicker and more pliable. We love that the strap on the back can be tightened to just the right fit...allowing for growth and easy dancing. Even the soft buckle that holds the strap is flexible and easy for kids. Approx. ages 4-6.

DURABLE FOR ALL YEAR, COMFORTABLE FOR EVERYDAY!
$15.99
Under the Sea Mermaid Dress-Up
We have lots of reasons for loving this mermaid dress-up! You'll love that it's just one piece, so that there is only one thing to find in the toy box or hang on a hook. Not to mention, if you don't care for tummies showing, this is the mermaid costume for you! You'll also love that it is glitter-free, garnished instead with an under the sea print and pretty fish scales. The sleeves are amazing too…soft and cozy, and gathered in such a pretty fashion. The colors are even more pleasing in person than our photo shows. Choose this one and enjoy that it is durable and washable too.

WASHABLE - COMFORTABLE - DURABLE - GUARANTEED
$38.99
Under the Sea Mermaid Doll Dress
This little mermaid doll dress is made to match our child's Under the Sea Mermaid dress-up and the pretty seascape print on the bodice will inspire lots of imaginary play. It fits perfectly on the 18" American Girl Dolls and most other smaller dolls. Your little Mermaid just might even put it on her teddy bear or other stuffed animals. Doll not included.

WASHABLE - DURABLE - GUARANTEED
$17.99
Little Mermaid 2-Piece Dress Up
This wonderful two-piece mermaid costume has a shimmery purple bodice with China silk ruffles at the shoulders and waist. The iridescent green stretch skirt is easy to walk in and the light green China silk ruffle completes the mermaid fin. Skirt is trimmed with green sequin. Both the bodice and skirt are stretchy to accommodate most body sizes. Bonus, this will not shed ANY glitter!

WASHABLE - COMFORTABLE - DURABLE - GUARANTEED
$38.99
Little Mermaid Story Set
Introducing our new "Story Sets"!!! Now she'll have all the dresses from the story to act it out. Nothing is better than playing pretend...except for playing pretend when you are comfortable. What a delight! The dresses have no velcro or zippers to frustrate your little one or to snag the fabric. She can easily put them on and take them off herself as the bodices are made of a very stretchy fabric. This not only helps with ease of dressing, but also to accommodate a variety of sizes. You'll love that they are all washable, durable, comfortable and won't shed glitter!

WASHABLE - COMFORTABLE - DURABLE - GUARANTEED
$116.97 $99.42 Sale
Sea Witch Doll Dress with Tiara
Is she a good witch or a bad witch? The Little Mermaid did need her help after all. Can you believe that isn't glitter all over the dress, it's actually bright specs and starbursts printed right onto the fabric. Did you know we hate shedding glitter? We do. What we love is soft fabrics and beautiful colors. Just look at the purple color blends in the skirt of the dress! The whole thing is machine washable with apparel-quality durability. The dress fits 18" dolls and most other dolls and stuffed animals. Doll is not included but the tiara is!

WASHABLE - DURABLE - GUARANTEED
$17.99
Purple Shimmer Mermaid Child and Doll Dress Set
Splash into a new adventure in your new shimmery mermaid dress up! Oh yes, it sparkles...with no glitter involved! They are both washable and durable and easy to put on and take off. And best of all they don't shed any glitter! It's made to fit 18" dolls (and most smaller baby dolls and stuffed animals as well). Doll not included.

WASHABLE - COMFORTABLE - DURABLE - GUARANTEED
$56.98 $51.28 Sale
Purple and Blue Mermaid Dress Up Costume
We love this one piece mermaid for easy dressing and a “no show” tummy! Our Purple and Blue Mermaid Costume is made from beautiful, flexible and comfortable fabrics that are shimmery but NOT glittery! Costume includes a pretty purple flower headband. Under the sea or on the shore she’s sure to shine as she dances or swims with her land and sea friends. Best of all, it's washable!

DURABLE FOR ALL YEAR, COMFORTABLE FOR EVERYDAY!
$29.99
Purple Shimmer Mermaid
Splash into a new adventure in your new shimmery mermaid dress up! Oh yes, it sparkles...with no glitter involved! This one-piece mermaid ensemble has a bodice made of a soft knit that has a shimmery foil print and is embellished with the most adorable starfish. The fin is made up of a plethora of colors that glimmer and shine as the light hits them to give it the appearance of real scales! And you'll love that it's stretchy to accommodate most body sizes.

WASHABLE - COMFORTABLE - DURABLE - GUARANTEED
$38.99
Mermalicious Dress with Tail
This dress is the funnest mermaid on the market! Look at that taffeta mermaid tail! The skirt is made from layers of light blue, aqua, pink and purple tulle creating an ocean like effect with no shedding glitter.

DURABLE FOR ALL YEAR, COMFORTABLE FOR EVERYDAY!
$34.99
Mermalicious Mermaid Headband
This mermaid tiara pretty much has everything: sequins, pearls, tulle, glitter (non-shedding). It's Mermalicious! It coordinates perfectly with our Mermalicious Dress. It's made from a sturdy covered headband and accented to the max. After all, the Little Mermaid IS a princess and every princess should have a sea crown!

COMFORTABLE - DURABLE - GUARANTEED
$9.99
'Mermaids and Friends' - Stick-On Earrings
30 pairs! Anyone else love these in the '80's? Or maybe they've been around longer than that?! We're so excited about having these in our store. The set comes with 30 pairs of adorable little mermaid/sea characters. She can enjoy having earrings...without having earrings! Or if she already has pierced ears, they are fun on the cheek too!

DURABLE, KID-FRIENDLY!
$5.99
Mermaid Wand - Pink, Purple or Blue
We have a Mermaid Wand for every dress-up! Choose a color that matches her favorite dress (or mood) and enjoy all the details. Sequins, tulle, glitter (that doesn't shed), pearls and more! We would suggest our favorite, but we can't decide either.

DURABLE, KID-FRIENDLY!
$5.99
Sea Surprises Necklace and Bracelet Set
We love the many colors...this set anything but boring! If your heart belongs to the ocean...this is the jewelry for you. This necklace is durable and stretchy...just right for kids. Easy on and easy off.

COMFORTABLE - DURABLE - GUARANTEED
$8.99
Silver Mermaid Soft Tiara
She'll hardly know it's on with the soft elastic around the back of her head and the soft silver quilt-like fabric molded to her head (no hard plastic). By soft we mean SOFT!

WASHABLE - COMFORTABLE - DURABLE - GUARANTEED
$6.99
White Mermaid Soft Tiara
We think this soft tiara is just exquisite! The white has a pearlescent quality to it with just a hint of color. She'll hardly know it's on with the soft elastic around the back of her head and the soft silver quilt-like fabric molded to her head (no hard plastic). By soft we mean SOFT!

WASHABLE - COMFORTABLE - DURABLE - GUARANTEED
$6.99
Mermaid Twirl Dress for Dolls
The colors are beautiful and vibrant and it's just as washable and durable (and twirly) as our child's dress. This makes a great dress-up for your child's best friend. The beautiful sparkling costume fits perfectly on the 18" American Girl Dolls and most other smaller dolls. Your little Mermaid just might even put it on her teddy bear or other stuffed animals. Doll not included.

WASHABLE - DURABLE - GUARANTEED
$17.99
Purple Shimmer Mermaid Doll Dress
This adorable one-piece outfit is designed to match our Purple Shimmer Mermaid dress up. The colors are beautiful and vibrant and it's just as washable and durable as our child's dress. This makes a great dress-up for your child's best friend. The beautiful sparkling costume fits perfectly on the 18" American Girl Dolls and most other smaller dolls. Your little Mermaid just might even put it on her teddy bear or other stuffed animals. Doll not included.

WASHABLE - DURABLE - GUARANTEED
$17.99
Little Mermaid 2-Piece Doll Dress
This adorable two piece outfit is designed to match our Little Mermaid dress up. The colors are beautiful and vibrant and it's just as washable and durable as our child's dress. This makes a great dress-up for your child's best friend. The beautiful sparkling costume fits perfectly on the 18" American Girl Dolls and most other smaller dolls. Your little Mermaid just might even put it on her teddy bear or other stuffed animals. Doll not included.

WASHABLE - DURABLE - GUARANTEED
$17.99
Under the Sea Mermaid Child and Doll Dress Set
These wonderful one piece mermaid costumes have a delightful seascape scene on the bodice with soft ruffles at the shoulders and "fins" at the waist. The scale printed, stretchy skirt is easy to walk in and blue ruffle completes the look of a mermaid fin. It's made to fit 18" dolls (and most smaller baby dolls and stuffed animals as well). They're both durable, washable, comfortable and glitter-free. Doll not included.

WASHABLE - COMFORTABLE - DURABLE - GUARANTEED
$56.98 $45.58 Sale
Pink Little Mermaid Ballgown
The color of pink on this Little Mermaid Ballgown is so strikingly beautiful. And you'll be stunned when you hover your mouse over the stretch velvet bodice and view the adorable lacey applique (that doesn't shed glitter!). It's actually a collage of dolphins, sea horses, shells and other sea creatures! Your little one is going to feel like true royalty when wearing this dress with the intricate puff sleeves. This stunning dress will have her dancing (on human legs!) and singing for endless hours of playtime. As always, this dress is machine washable, durable comfortable and made with no velcro or zippers.

WASHABLE - COMFORTABLE - DURABLE - GUARANTEED
$38.99
Little Mermaid 2-Piece Child and Doll Dress Set
These wonderful two-piece mermaid costumes have a shimmery purple bodice with China silk ruffles at the shoulders and waist. The iridescent green stretch skirt is easy to walk in and the light green China silk ruffle completes the mermaid fin. Skirt is trimmed with green sequin. Both the bodice and skirt are stretchy to accommodate most body sizes. It's made to fit 18" dolls (and most smaller baby dolls and stuffed animals as well). Doll not included.

WASHABLE - COMFORTABLE - DURABLE - GUARANTEED
$56.98 $51.28 Sale
Pink Little Mermaid Child and Doll Ballgown Set
What do you do with a ballgown made of the most beautiful shade of pink you will ever see?...Buy the matching doll dress to go with it of course! The Little Mermaid now has a beautiful dress to go with her legs and it was made in miniature to fit 18 inch dolls and similar sized plush toys. Both dresses are washable and durable and easy to put on and take off PLUS- there is no glitter to be shed all over your home! Doll not included.

WASHABLE - COMFORTABLE - DURABLE - GUARANTEED
$56.98 $51.28 Sale
Sea Witch Child and Doll Dress Set
Don't let these beautiful dresses fool you, she is not a good witch. Can you believe that isn't glitter all over the dress, it's actually bright specs and starbursts printed right onto the fabric. Did you know we hate shedding glitter? We do. What we love is soft fabrics and beautiful colors. Just look at the purple color blends in the skirt of the dress! The whole thing is machine washable with apparel-quality durability. The dolls dress fits 18" dolls and most other dolls and stuffed animals. Doll is not included but the tiara is!

WASHABLE - COMFORTABLE - DURABLE - GUARANTEED
$59.98 $53.98 Sale